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How do I stop click fraud?
Today many marketers are losing a decent amount of their profit which comes from PPC advertising. It concerns especially adsense website owners. So in this article I’d like to answer to the following questions:
1) How Does Click Fraud occur?
2) How Can You Monitor and Stop Click Fraud?
This guide will be especially useful for PPC advertising newbies who even have no idea about how they are getting fraud click on their ads.
No matter you are an online entrepreneur, or you own a small business offline, you can lose a lot of money in your online advertising campaigns, if you don’t know how to stop click fraud.
How does Click Fraud occur?
Click fraud usually occurs when a person, computer program or an automated script, imitates a legal web browser clicking on ads. What is the purpose? – The main aim is to get competitor's marketing budget run out fast or to get advertising income.
How Can You Control and Stop Click Fraud?
1) Pay attention to your clicks.
Experts believe that in this case the easiest option is to address to a company which offers a fraud detection service. These special services will help you to easily get reports and see the stats when you want to find out if you’re getting repeated clicks from the same web users.
Thanks to this fraud detection service, you can manage to monitor your ad campaigns on multiple PPC providers at the same time. In this way, you will be able to reveal if fake users are clicking on your Yahoo ads, and then your Google Adwords ads one by one.
2) Warn the fraudsters.
Do you know that most fraudsters who are cheating on your clicks even are not aware of that their every click can be or is being monitored by website owner?
Therefore the second proven way to stop click fraud is to warn the person about the fact that you are watching them. Practice shows that most of them will immediately stop their “fraud click campaign.”
You might also know those people who stop click fraud just calling these cheaters and saying to them "Stop your click fraud on my ads!".
3) Contact your Pay Per Click Provider in order to refund your money.
As a rule, most PPC companies give a refund to their clients in case if they have claimed and proved that their ads are being clicked by fake “web users”. Of course, one cannot ensure that he/she will certainly get refund. Success may vary from case to case and from company to company as well.
But it is fact that many advertisers were able to get refunds in the amounts of thousands of dollars from their Pay Per Click Providers.
Note: When you are addressing to your Pay Per Click Company for this purpose, it would be smarter to present them a real proof of click fraud. In this case, reports from the fraud-detection service company can be very helpful.